Interview

CMO | FUJI ELECTRIC INDIA

MR. DEENATHAYALAN KG

"Our main purpose is to lead the energy and automation sectors at Fuji Electric by redefining benchmarks in efficiency, safety, and customer service excellence."

 

Q. Can you give us a brief overview of the company’s on-going work in the energy sector?

Fuji Electric India plays a pivotal role in shaping the Indian energy landscape. Our wide range of solutions can address many industry requirements that depend on uninterrupted power. We deliver power protection and conditioning systems with great durability, advanced power electronics, state-of-the-art industrial automation and precision instrumentation solutions. The products are designed so that there is no interruption in electricity supply while at the same time improving power quality, efficient use of energy as well, and improved operation in various fields. Our promise of reliability, coupled with inventiveness and sustainability, make us a reliable partner to all businesses dealing with complicated current and future energy challenges today.

 

Q. What has been the major objective of your company thus far?

Our main purpose is to lead the energy and automation sectors at Fuji Electric by redefining benchmarks in efficiency, safety, and customer service excellence. We are committed to creating and delivering innovative products and solutions that focus on sustainability, energy savings, and adherence to strict safety standards within various industries. Our ultimate aim is to equip our customers with state-of-the-art technologies that will help them operate optimally and safely and support a greener future where everything works more efficiently.

 

Q .What are Fuji Electric India’s solutions for renewable energy?

Fuji Electric India has established itself as a leader in providing comprehensive solutions across various energy domains. In the renewable energy sector, our Solar Inverters and PCS (Power Conversion Systems) solutions are designed to harness solar energy efficiently, contributing significantly to sustainable power generation. These solutions integrate advanced technologies such as maximum power point tracking (MPPT) algorithms and grid-tied functionality, ensuring optimal energy conversion and seamless integration with the electrical grid. Additionally, our portfolio includes a wide range of power electronics solutions tailored for thermal energy applications, including UPS systems, voltage stabilizers, and power conditioning units. These solutions play a crucial role in ensuring a stable and reliable power supply for critical operations in industries reliant on thermal energy sources. In the nuclear power and fuel cell sectors, Fuji Electric offers advanced solutions prioritizing safety, efficiency, and grid compatibility, facilitating the transition towards cleaner and more sustainable energy sources. Our holistic approach to energy solutions encompasses a deep understanding of industry requirements and a commitment to delivering cutting-edge technologies that empower businesses to achieve their energy goals effectively.

 

Q. Fuji Electric approach for the Renewable energy segment.

Our approach to the renewable energy segment is anchored in innovation, reliability, and sustainability. Our Solar Inverters and PCS solutions exemplify this approach by integrating state-of-the-art features such as grid-tied functionality, maximum power point tracking (MPPT), and seamless integration with renewable energy sources. These solutions optimize energy conversion and contribute significantly to grid stability and environmental conservation. Our emphasis on continuous research and development ensures that our solutions remain at the forefront of technological advancements, empowering businesses to harness renewable energy effectively and drive positive change in the energy landscape. Furthermore, our commitment to sustainability extends beyond product development; we actively collaborate with industry stakeholders, participate in renewable energy initiatives, and advocate for sustainable practices to create a greener and more sustainable future. By leveraging our expertise, experience, and values, Fuji Electric is committed to catalysing sustainable energy solutions that benefit businesses, communities, and the environment.

 

Q. How do you envision your company evolving over the next few years in light of the established goals and vision?

In a rapidly evolving business landscape, embracing innovation and technology is paramount to staying ahead of the curve. We at Fuji Electric have a legacy of fostering a culture that encourages creativity and experimentation that unlock new possibilities and drive sustainable growth. With this objective, Fuji Electric is committed to invest more to further ramp up our manufacturing facilities and our R&D centers (Both Chennai and Pune). We are on the way to become a premier energy and automation solutions provider in few years, aligning closely with the “Make in India for India” initiative. As mentioned earlier, our strategic roadmap includes expanding manufacturing capabilities within the country, enhancing R&D infrastructure to develop products tailored specifically for Indian industries, and fostering collaborations with local partners and suppliers. By adopting the “Make in India” ethos, we aim to meet and exceed the unique requirements of Indian businesses across various sectors. Our commitment extends to supporting Indian industries in their quest for operational excellence, energy efficiency, and sustainability, thereby contributing significantly to the growth and development of the Indian economy.

 

Q. What are going to be the mission and intention of your company in the long term?

Our long-term mission is centered around driving positive change and creating a sustainable impact in the energy and automation sectors. We are committed to continuous innovation, customercentricity, and operational excellence across all facets of our business. Our goal is to deliver tangible value to our stakeholders, ensure the well-being of our employees, and contribute meaningfully to building a sustainable society. By leveraging our expertise and technological advancements, we aim to address the evolving energy challenges, promote environmental stewardship, and empower industries with efficient automation solutions. Our mission is to be a catalyst for positive transformation, fostering growth, resilience, and sustainability in the sectors we serve.