Interview

GENERAL MANAGER - SALES & MARKETING | ICON SOLAR-EN POWER TECHNOLOGIES PVT. LTD

MR. RAJAT SHRIVASTAVA

"Icon Solar strategically segments its product offerings to meet diverse market needs. Ranging from residential to industrial usage our solar panels And our commitment to quality and reliability is underscored by our adherence to stringent standards set by accreditation bodies."

 

Q. What strategic initiatives and actions is undertaking to realize its vision and mission, and how do these efforts contribute to creating value for customers while promoting renewable energy adoption?

Our company is actively pursuing several strategic initiatives and actions to achieve its vision and mission. These efforts primarily focus on leveraging innovative technologies, enhancing operational efficiency, and fostering partnerships within the solar energy sector. Our solar panels are designed to meet the needs of both residential rooftops and commercial and industrial (C&I) applications. For households, our panels offer a reliable and sustainable energy solution, supporting on traditional grid electricity and lowering utility costs. Similarly, for C&I customers, our panels help reduce operational expenses while demonstrating a commitment to environmental responsibility. With a focus on durability, efficiency, and performance, our solar panels empower customers to embrace clean energy solutions, driving renewable energy adoption and supporting sustainability objectives.

 

Q. Icon Solar offers a diverse range of solar panels classified under product lines such as Rig, Saam, Yajur, and Atharva. How does the company strategically segment its product offerings to cater to different market segments and applications, ranging from residential to industrial usage?

Icon Solar strategically segments its product offerings to meet diverse market needs. Ranging from residential to industrial usage, our solar panels, including Rig, Saam, Yajur, and Atharva, cover various wattage options. Rig caters to smallscale applications, while Saam targets household rooftops and small projects. Yajur serves larger residential and commercial installations, and Atharva meets the demands of mega projects and industrial applications. Across these lines, we employ Mono PERC technology, ensuring efficiency and reliability for lighting, pumps, household rooftops, industrial projects and Utility Scale Projects.

 

Q. Products are accredited by BIS, IEC, and ALMM, underscoring the company’s commitment to quality and reliability. How does you ensure adherence to these stringent quality standards throughout the manufacturing process?

Our commitment to quality and reliability is underscored by our adherence to stringent standards set by accreditation bodies such as BIS, IEC, and ALMM. These certifications establish benchmarks against which our solar panels are rigorously evaluated, ensuring consistency and excellence in our products. Furthermore, we align with government policies provided by MNRE, incorporating relevant regulations into our manufacturing processes. By upholding these standards and regulations, we guarantee that our solar panels not only meet but exceed industry benchmarks for quality and reliability, providing customers with confidence in their investment in renewable energy solutions.

 

Q. What are the plans to leverage emerging market opportunities, technological advancements, and policy support for renewable energy to drive its growth trajectory in the coming years?

We have recently introduced the latest technology of TOPCON Solar Panels to meet the evolving demands of emerging markets. While we are actively taking orders for these panels and ensuring prompt delivery within a couple of weeks, we recognize that the demand for Mono PERC panels will remain significant for years to come. Additionally, being listed on the ALMM by the Ministry of New and Renewable Energy (MNRE) will provide significant leverage for Indian solar panel manufacturers, allowing us to strengthen our position in the market. Moreover, the implementation of Domestic Content Requirement (DCR) module tracking by MNRE will not only enhance the quality of solar projects but also promote best practices within the solar industry, fostering sustainable growth and development.

 

Q.Icon Solar attributes its success to the quality consciousness and vitality of its team, comprising both youthful talent and industry experts. How does the company foster a collaborative and innovative work culture to harness the collective expertise of its team members?

The success of Icon Solar is attributed to its quality-conscious approach and the vitality of its diverse team, comprising both youthful talent and seasoned industry experts. Through open communication, a healthy environment, and crossfunctional collaboration, our young and energetic team thrives, resulting in an impressive 99% team retention rate. We prioritize the provision of bestin-class training programs to our team, equipping them with the necessary skills and knowledge to excel in the market. Furthermore, we emphasize the cultural and overall development of our team members, recognizing that their growth and fulfillment contribute significantly to achieving organizational goals. With a shared enthusiasm for the solar sector, our collaborative and innovative work culture propels us toward continued success and excellence.

 

Q. Can you elaborate international distribution network for solar panels and the key markets the company serves outside of India?

We have established a robust international distribution network for our solar panels, leveraging strategic partnerships and distribution channels. Currently, we serve key markets outside of India, including Africa, Sri Lanka, and various East Asian countries. Additionally, we are on the verge of expanding our distribution operations to European countries in the near future. The international demand for our products continues to grow, with significant interest and requirements emerging from various markets worldwide.

 

Q. What are the plans to leverage its participation in RenewX 2024 to effectively engage with a diverse array of stakeholders and foster new partnerships aimed at driving future growth and expansion?

Participating in RenewX 2024 presents us with a valuable opportunity to engage with a wide range of stakeholders within the renewable sector. During this event, specifically tailored for the renewable energy industry, we aim to connect with industry counterparts, exchange insights, and learn about emerging trends. Additionally, RenewX provides an ideal platform for us to explore potential partnerships and opportunities for future growth and expansion. Moreover, the event serves as an excellent avenue for facilitating purchase and sales transactions, further enhancing our market presence and fostering business relationships within the Solar energy ecosystem.