Citizen Solar has announced the appointment of actor Pratik Gandhi as its new brand ambassador, aiming to make solar energy more accessible and relatable to everyday individuals.
Alongside the partnership, the company has introduced a refreshed logo and visual identity—“lighter, brighter, more human”—reflecting a shift toward emotionally engaging storytelling rather than purely technological messaging.
A Citizen Solar spokesperson explained that Gandhi was selected for his authenticity and relatability. “He represents honesty, hard work, and responsibility—values we admire and which form the foundation of Citizen Solar,” the spokesperson stated.
For Gandhi, the collaboration is more than a marketing move. He remarked, “Sustainability isn’t optional anymore. What I liked about Citizen Solar is that their approach isn’t only about big numbers or large projects. It’s also about making clean energy accessible to families and small businesses. That makes the mission personal.”
He is expected to feature prominently in Citizen Solar’s campaigns, media outreach, and community engagement initiatives—serving as a bridge between technical clean‑energy concepts and everyday life.
India’s renewable energy sector continues to grow rapidly with strong policy support. Yet, awareness and adoption at the household level remain hindered by the perception that solar is technical or distant from daily life. Citizen Solar sees Gandhi as a key agent in overcoming this barrier—transforming solar power from an abstract idea into a familiar, adoptable solution.
By aligning with a public figure known for integrity and emotional resonance, Citizen Solar hopes to expand its reach among urban, rural, and semi‑urban audiences and foster deeper trust in its brand.
