1: What are the core mission and vision statements that define your company’s purpose and aspirations?
Mission Statement
To accelerate the transition to sustainable energy by delivering innovative, reliable, and accessible power electronics solutions that empower individuals, businesses, and communities across the globe.
Vision Statement
To be a global leader in clean energy technology, driving a future where every home, vehicle, and business is powered by smart, efficient, and sustainable energy systems.
2: Could you tell us in detail about your current product line and highlight your flagship offerings?
1. Solar Inverters
2. EV (Electric Vehicle) Chargers
3. Battery Energy Storage Systems (BESS)
Unique Selling Points
- 100% Indigenous Design & Manufacturing.
- Rapid service support within 72 hours PAN India.
- Export-ready – beginning supply to the Middle East.
- Bootstrapped and scalable: Over 65,000 solar inverters and 8,000+ EV chargers already deployed.
3: What measures does your company implement to ensure sustainability throughout its operations, from sourcing to delivery?
1. Sustainable Sourcing
2. Green Manufacturing Practices
3. Eco-Conscious Product Design
4. Sustainable Logistics & Delivery
5. Lifecycle Support & Circular Economy
Impact Snapshot (As of 2025)
- Over 850 MW of clean energy facilitated through our solar inverters.
- Estimated 500,000+ tons of CO₂ offset through our deployed EV chargers.
- Zero major environmental non-compliance incidents since inception.
4: What is the significance of community building and partnerships in your marketing strategy?
1. Building Trust and Brand Loyalty
2. Expanding Reach Through Strategic Partnerships
3. Amplifying Visibility Through Shared Networks
4. Knowledge Sharing & Education
5. Driving Innovation Through Feedback Loops
Real Outcomes
- Community referrals account for a significant share of B2B leads.
- Service technician network and EPC partners helped scale across Tier 2 and Tier 3 cities, where traditional advertising is less effective.
- Collaborations helped secure large institutional orders
“Community isn’t a channel, it’s the foundation of our brand.”
5: What obstacles have you tackled while advocating for eco-friendly alternatives in a competitive marketplace?
1. Price Sensitivity in the Indian Market
2. Lack of Awareness and Misinformation
3. Fragmented Policy and Regulation
4. Supply Chain & Component Availability
5. Convincing B2B Clients to Switch from Legacy Systems
6. Greenwashing by Competitors
6: Are there any plans to expand international expansion or to diversify into new product categories?
Yes, Mindra has strategic plans for both international expansion and diversification into new product categories, aligned with our long term vision of becoming a global leader in clean energy technology.
7: What will be the immediate and future goals you envision for your company?
1. Domestic Market Leadership
2. Product Innovation & Launches
3. Manufacturing Capacity Enhancement
4. Middle East Market Penetration
Future Goals (2–5 Years)
1. Global Expansion
2. Integrated Smart Energy Solutions
3. R&D and IP Creation
4. Sustainability & ESG Leadership
5. IPO Readiness (Strategic Milestone)
