Last Updated on November 5, 2025 by Author
Aims to make premium electric cars affordable, accessible, and aspirational for India’s salaried professionals
India | 1st Nov 25 — In a bold step towards transforming India’s mobility landscape, AMP today announced the launch of the country’s first asset-light, tech-enabled Premium EV car subscription platform. Designed for the modern workforce, AMP enables salaried professionals to experience premium electric cars like BMW, Mercedes, BYD, Audi, Volvo etc. without the burden of ownership.
At a time when India’s EV adoption is growing but still constrained by high upfront costs, range anxiety, and lack of a defined secondary market, AMP offers a seamless, flexible alternative. Through its innovative subscription model, users can access premium EVs for long term use, eliminating concerns around maintenance, depreciation, and financing. For MSMEs, AMP’s financial engineering converts depreciating vehicle assets into an annuity generating opportunity, turning depreciation into profit.
Bharat Bala, Builder / Chief Electric Officer of AMP, said “Owning a car has always symbolized achievement, but in today’s world, aspiration is about freedom and flexibility. AMP was built to make premium electric mobility affordable, accessible, and aspirational without the long-term burden of ownership. We’re solving for tax efficiency for both the consumer who seeks convenience and the MSME. This is more than a mobility solution; it’s a financial innovation that changes how India moves.”
The company’s tech-enabled, asset-light model combines capital efficiency with recurring revenue, ensuring scalability and a clear path to profitability. AMP’s platform leverages digital tools for vehicle selection, subscription management, and real-time tracking, offering a frictionless, transparent experience for users.
With strong macro tailwinds including government policy support, rising ESG priorities, and evolving consumer behavior, AMP is set to play a pivotal role in accelerating EV adoption across India. The company has started operations in NCR with an initial target of 300 premium electric vehicles in next 12 months and a goal to expand to 5 other regions within the next 60 months.
