Last Updated on November 17, 2025 by Author
Q1. Congratulations on your new role! As Country Director-India, what will be your immediate priorities in driving SOFAR’s growth and market expansion here?
Thank you. It’s an exciting time to lead SOFAR in India, especially when the country’s renewable energy transition gains significant momentum. My immediate priorities are focused on strengthening SOFAR’s local presence, aligning with India policies, and ensuring that our technologies continue to empower customers with reliable, efficient, and smart energy solutions.
We aim to expand our footprint across key regions by deepening partnerships with leading EPCs, distributors, and developers, while also enhancing customer support and after-sales service networks. At the same time, we’ll continue to introduce innovative solutions such as PV + BESS that align with India’s evolving energy ecosystem — from residential and C&I segments to utility-scale projects.
Ultimately, our goal is to make SOFAR a trusted partner in India’s clean energy journey by delivering high-quality, sustainable, and future-ready technologies.
Q2. In your earlier role as Managing Director-India, you oversaw SOFAR’s operations during a crucial growth phase. What key learnings from that journey will you carry forward into this new leadership role?
Over the past few years, SOFAR India has grown from being a promising entrant to an established 5.5 GW+ cumulative shipment in India and a trusted name in the solar industry. That journey taught me the immense value of local partnerships, adaptability, and customer-centric innovation.
One of the most important learnings has been the need to understand the unique dynamics & policies of the Indian market — from diverse climatic conditions to evolving policy frameworks and customer expectations. This deep local insight allows us to tailor our solutions, strengthen service support, and build lasting relationships with our partners.
I also learned that sustainable growth is driven by trust and performance — by consistently delivering high-quality products, timely support, and reliable technology. In this new role, I aim to build on those foundations and accelerate SOFAR’s contribution to India’s renewable energy mission through smarter, integrated PV + BESS solutions.
Q3. You’ve also led SOFAR’s operations across APAC, MEA, and SEA regions. How will this international experience shape your strategy for the Indian solar market?
My experience across the APAC, MEA, and SEA regions has given me a broad perspective on how different markets approach renewable energy adoption — from mature ecosystems with advanced grid integration to emerging markets rapidly scaling their solar capacities.
These insights have reinforced the importance of flexibility, localization, and long-term collaboration. Every market has unique challenges and opportunities, but the common success factor is the ability to deliver reliable, high-performance, and future-ready technology that adapts to local needs.
For India, this means combining SOFAR’s global expertise in PV and ESS with a deeply localized strategy — expanding our service infrastructure, strengthening supply chains, and fostering stronger relationships with EPCs, developers, and distribution partners.
Q4. SOFAR is known for innovation in solar inverters, hybrid solutions, and energy storage. How do you plan to align the company’s product roadmap with India’s unique energy needs?
India’s energy landscape is evolving rapidly — with rising electricity demand, growing rooftop adoption, and an increasing emphasis on grid stability and storage integration. At SOFAR, our goal is to ensure that our product roadmap not only follows global innovation trends but is tailored to India’s specific requirements.
We are focused on expanding our hybrid and energy storage portfolio, including solutions like PowerEasy for residential and PowerIn for C&I applications, to enable seamless integration of PV and BESS. These technologies help customers achieve greater energy independence, reliability, and cost efficiency.
Additionally, we’re investing in localised R&D, service networks, and technical training to make our solutions more accessible and adaptable to Indian conditions — from climatic resilience to diverse grid standards.
Q5. Partnerships and policy alignment are key to accelerating clean energy adoption. How does SOFAR plan to collaborate with local players and policymakers in India?
Absolutely — collaboration is at the heart of India’s renewable energy transformation. At SOFAR, we firmly believe that achieving large-scale clean energy adoption requires a strong ecosystem built on partnership, policy support, and technology innovation.
Our approach focuses on working closely with local EPCs, developers, and distribution partners to deliver integrated solar and storage solutions that align with India’s national energy priorities. By fostering knowledge-sharing and technical collaboration, we aim to enhance project efficiency, reliability, and long-term performance.
We also engage proactively with industry associations and policymakers to contribute insights that support India’s renewable goals — especially in areas like distributed generation, grid integration, and energy storage deployment.
Q6. With increasing demand across commercial, industrial, and residential solar segments, which segment do you see as the strongest growth driver for SOFAR in India over the next 3–5 years?
India’s solar growth story is truly multi-dimensional — every segment has a vital role to play. However, over the next 3–5 years, we see particularly strong momentum in the C&I (Commercial and Industrial) and residential segments.
For the C&I market, the key drivers are rising energy costs, corporate sustainability commitments, and favorable policies supporting open-access and captive solar models. SOFAR’s high-efficiency inverter and ESS solutions, such as PowerIn, are tailored to meet these evolving needs — enabling businesses to achieve energy independence and cost savings.
On the residential side, increasing consumer awareness and supportive state-level initiatives are fueling the adoption of smart, reliable home energy systems. Our PowerEasy residential ESS solution is designed specifically for this segment — combining safety, performance, and aesthetics for the modern solar home.
Together, these segments will form the core growth engines for SOFAR in India as we continue to deliver smarter, integrated PV + BESS solutions that empower every level of the market.
Q7. SOFAR emphasises delivering “smarter, sustainable, and future-ready energy solutions.” What innovations or customer-centric initiatives can Indian consumers expect under your leadership?
At SOFAR, innovation has always been guided by one core principle — customer value. As we continue to expand in India, our focus will be on localising technology, enhancing service support, and introducing intelligent energy solutions that meet the unique needs of Indian customers.
From the product standpoint, we are bringing next-generation inverter platforms and Energy Storage Systems (ESS) that combine performance, safety, and digital intelligence. Products like PowerEasy for residential users and PowerIn for C&I customers reflect our commitment to smart, flexible energy ecosystems.
Beyond technology, we are also investing in training programs, service networks, and digital tools to strengthen installer and partner capabilities. This customer-first approach ensures that every SOFAR product is backed by local expertise and long-term reliability.
Ultimately, our vision is to make “smarter, sustainable, and future-ready energy” a reality for every home and business in India — supporting the nation’s clean energy transition with trust and innovation.
