Tsuyo Manufacturing Pvt. Ltd., a leading Indian electric powertrain technology and manufacturing company, has secured a new business programme worth approximately US$3.2 million annually from a leading Indian OEM for its next-generation Interior Permanent Magnet (IPM) motor for electric three-wheelers.
Expected to run for 10 years, the programme will encompass product supply, technical support, service and after-sales support, establishing a long-term engagement between Tsuyo and the OEM across the vehicle lifecycle. The programme further strengthens Tsuyo’s growing engagement with OEMs in India’s rapidly expanding electric commercial mobility ecosystem and underscores its capabilities in developing and manufacturing application-specific electric powertrain solutions.
The motor developed for the program is a Heavy Rare Earth (HRE) Free Permanent Magnet Synchronous Motor (PMSM) with an Interior Permanent Magnet (IPM) rotor architecture. This motor comes with maximum system efficiency of up to 93%. The motor features Hall Effect feedback, air cooling and an IP65 protection grade, without connector.
Prashant Ranjan, Director – In-charge, Sales & Services, Tsuyo Manufacturing, said, “Securing a 10-year programme with a leading Indian OEM is a significant milestone for Tsuyo and reflects the trust and confidence our customers place in our engineering, manufacturing and lifecycle support capabilities. A programme of this scale requires consistent product quality, dependable supply, responsive technical support and strong after-sales capabilities throughout the vehicle lifecycle. We are focused on building these capabilities. Our long-term objective is to develop and supply reliable, locally engineered electric powertrain solutions that are designed around the specific requirements of Indian OEMs and operating conditions.”
The programme adds to Tsuyo’s expanding portfolio of electric powertrain engagements across commercial mobility applications. With an emphasis on indigenous engineering, application-specific product development and scalable manufacturing, the company is building capabilities across motors, controllers and integrated electric powertrain systems for electric three-wheelers, light commercial vehicles, medium and heavy commercial vehicles and other mobility applications.
The 10-year programme also provides Tsuyo with a sustained platform to deepen its role beyond component supply, supporting the OEM through product supply, technical assistance, service and after-sales requirements. This lifecycle-oriented approach is aligned with the evolving needs of India’s electric commercial vehicle industry, where reliability, uptime, serviceability and application-specific powertrain performance are increasingly important considerations for OEMs and fleet operators.
In the recent past, Tsuyo was selected as one of the Top 30 startups to represent India at VivaTech 202. This served as testimony to the team’s innovation, engineering excellence, and dedication. The selection came after Tsuyo was chosen among the 120 startups under Bharat Innovates 2026, the flagship innovation initiative of the Ministry of Education, Government of India.
